We care about people. Basis was founded around the idea that the best businesses are consumer-centric. Basis began when our founders’ – Pete, Mitch, and Bennett – paths collided. They wanted to identify the factors that boost customer satisfaction, thus improving retention and driving higher long-term profits. With time, they utilized their different talents and perspectives to build a consultative model that includes design, traditional and non-traditional analytics, and new technologies to establish a base-line for consumer insights. Thus the name “Basis” was coined.

From its inception, Basis has built upon its original model to provide services including financial analysis and projection, implementation of information systems, real-time data tracking, and marketing strategy consultation.